Thinking to convert website to android app or convert website to mobile app? The verdict is out. Users are mobile and brands that use mobile apps are preferred by users and end up doing better business than others. And these are not empty claims. We have the numbers to support…recent studies show that users spend 90% of their mobile time using mobile apps and only 10% on websites.
So, if you are a customer-centric company (which all of us are!), chances are that you are contemplating to convert your website to android app or convert your mobile website to mobile app. And you will get rich returns- Criteo research shows that mobile apps have 3X more conversion rate than websites and push buyers down the purchase funnel faster than websites. In fact, 73% of shoppers abandon their shopping cart at check out stage on websites…a painful experience for any business. On the other hand, 40% more users end up buying from a mobile app and almost 46% people end up physically visiting a store whose mobile app they visit frequently.
And if these numbers are not impressive enough, we have the top benefits of going the “app” way:
Benefit #1: Personalized Shopping Experience
Mobile users are delighted when they are served content tailored to their needs and likes. Mobile apps can track a user’s journey in the web and identify the user’s areas of interest as well as demographics. On the next visit, precise recommendations can be given to users in order to engage them and to push them faster down the sales funnel. These advantages are absent in mobile websites.
Benefit #2: Timely Push Notifications
Push notifications are messages that businesses send to app visitors, notifying them about special offers, discounts and events, based on buying history. Push notifications are proven to improve click through rate by 40%. They are one of the leading reasons why businesses prefer mobile app to mobile websites. Although service providers for sending push notification through websites are also in the pipeline, but it’s still in infantile stage.
Benefit #3: Device’s Mobile Features
Mobile apps can make use of the users’ device features such as camera, contact list, GPS, phone calls, accelerometer, compass, etc. to make their mobile experience efficient and interactive. For example, for an eCommerce app, instead of the user inputting his address to find out if a product they like can be shipped to their location, can turn on the device’s GPS and show products available at the location and estimate the shipping time and fee. Similarly, sharing a product via social media apps on a device is a breeze using the apps installed there.
Benefit #4: Offline Capabilities
One of the topmost benefit that you get if you convert website to mobile app is you allow users to access some app functionalities even when they have no internet connectivity. Although limited app features can be used in offline mode, but there is seamless integration between online and offline modes, such that work goes on uninterruptedly at all times. This is a technical constraint in mobile websites that often frustrate users.
Benefit #5: Design Freedom
Mobile websites rely on a browser’s back, forward, refresh, exit, and address bar functions for navigation. These are limited in number. But mobile apps can use umpteen actions such as swipe, drag, tap, click, and pinch to perform different functions in limited screen space. Immense design flexibility amazes users and allows brands to offer maximum functionality.
Benefit #6: Better Conversion
Users spend most of their mobile time on mobile apps. They view four times more products on a mobile app. Mobile apps are able to engage AND retain users for a longer time. Plus, app icons on home screen help in establishing brand image in users’ subconscious mind. Since mobile apps are targeted in their content and utility, they let you tap specific user base and capture new markets efficiently. Data for mobile websites regarding conversion rate is dismal…only 40 % of website visitors stay on a website past the first few seconds and nearly 70% of them abandon shopping cart, frustrated by filling out lengthy credential forms.
Conversion Rate Comparison
Benefit #7: Branding Opportunity
An average mobile user accesses at least three apps in a day. Once a user downloads an app, it features on his home screen, and remains in his subconscious often. Since most users spend hours on their mobile device, your brand is on the forefront and chances of engagement are much higher as compared to websites that have to be accessed through a browser.
Benefit #8: Higher Speed
Apps make for quicker transactions. One-click checkout and lightning fast load times make the whole app experience a delightful one. Since app structure and layout is simplified, with minimal intrusive features, a number of mobile apps can be operated at once. Super-busy and super-connected millennial users find this feature most attractive.
To Sum Up
Mobile apps are here to stay. To convert website to mobile app is a wise investment. They are like mini ad banners that scream your brand presence and help you consolidate your user base.